In the bustling world of frozen desserts, My Froyoland, a chain facing sales challenges due to its slightly concealed location, sought YNF’S expertise to rejuvenate its business. The challenge was clear: a hidden gem struggling to attract foot traffic.
Our Approach
To overcome this hurdle, our team devised a multi-faceted strategy that revolved around showcasing the unique charm of My Froyoland’s location. We recognized the potential of leveraging the power of storytelling through social media platforms. Through visually engaging content and narratives, we highlighted the cozy and inviting atmosphere of the store, transforming its hidden location into an interiguing feature.
Results
Within the initial 60 days of implementing our strategy, the results spoke for themselves – My Froyoland witnessed a remarkable doubling of sales. By effectively conveying the store’s story, we not only captured the attention of local residents but also attracted customers from neighboring areas intrigued by the tale of this hidden gem.
Further marketing Shenanigans.
To further escalate the growth trajectory, we launched a targeted campaign featuring a limited-time “Buy One Get One Free” offer. The irresistible promotion created a buzz within the community and incentivized customers to make repeat visits, bringing friends and family along to experience the delicious offerings at My Froyoland. This campaign not only boosted sales but also solidified My Froyoland’s position as a go-to destination for frozen delights.
Conclusion
Notably, our approach did not rely on influencer marketing this time, proving that strategic storytelling and promotions can yield substantial results even in locations where influencers may not be readily available. This case study demonstrates the potency of understanding a brand’s unique challenges, tailoring a creative strategy, and executing it seamlessly to achieve tangible, rapid results. My Froyoland’s success story serves as a proof to the effectiveness of our seamless marketing approach in transforming hidden gems into thriving businesses.
Subrosa, the trendsetting beer cafe in town, has not just redefined the concept of a hangout spot but has become a cultural phenomenon. Known for its laid-back vibe, unique ambiance, and visionary approach, Subrosa has emerged as the go-to place for the younger generation seeking a chilled-out time with friends and tap beer.
Challenge:
Our task was to elevate Subrosa’s brand presence, specifically targeting the Gen Z demographic, through a creative and engaging event that would resonate with their audience.
Solution: Creators Meetup – Be Silly at Subrosa
We conceptualized and executed a one-of-a-kind event – a “Creators Meetup” with the tagline “Be Silly at Subrosa.” This invite-only gathering was designed to bring together a curated mix of Gen Z socialites, content creators, influencers, and notable personalities from schools, colleges, and online platforms.
Strategic Approach:
Understanding the importance of influencer marketing, we carefully selected and invited a diverse group of creators and individuals known for their influence in both online and offline circles. Leveraging the power of exclusivity, the event became highly anticipated, generating buzz among the target audience.
Execution:
The invite-only strategy ensured that only relevant Gen Z influencers and personalities attended, creating an atmosphere of exclusivity. The event not featured interactive sessions but also had live performances and of course the signature Subrosa tap beer experience. We encouraged the attendees to capture and share their experiences on social media using a branded hashtags, amplifying the event’s reach.
Results:
The Creators Meetup at Subrosa exceeded expectations, generating a significant social media buzz. The hashtag trended among the target audience, leading to increased footfall and online engagement. Subrosa’s social media following saw a substantial boost, solidifying its status as the coolest beer cafe in town.
Conclusion:
By seamlessly blending influencer marketing, social media engagement, and a unique event concept, we successfully positioned Subrosa as a cultural hub for the Gen Z demographic. The “Be Silly at Subrosa” campaign not only strengthened brand loyalty but also contributed to the organic growth of Subrosa’s online presence, making it a memorable success in the realm of growth, influencer, and social media marketing.
In the fast-paced realm of marketing , Dosaka, a leading south indian brand in jaipur’s casual dining landscape, embarked on an innovative journey with us to launch their new outlets, . This case study delves into the strategies, execution, and results of two dynamic campaigns that leveraged the power of storytelling and influencer marketing to reach unprecedented heights.
Dosaka’s objective was clear – establish a strong presence for their new outlets. For our campaigns South To Home and Vannakam Jagatpura, we had a tight timeframe of 30 to 45 days. To achieve this, we engaged 50-60 influencers with follower counts ranging from 1 million to 2 million+, ensuring a broad and diverse reach.
Influencer Inclusion:
Our carefully designed selection process identified influencers whose content aligned seamlessly with Dosaka’s brand identity. These influencers became the storytellers, seamlessly integrating Dosaka into their narratives. By tapping into the social influence of these individuals, Dosaka successfully infiltrated the subconscious of a vast audience.
Storytelling Magic, Dosaka X Ynf :
The campaigns were not just about showcasing the food of Dosaka; they were immersive storytelling experiences. Each influencer was tasked with creating content that went beyond the plate, delving into the rich narratives behind South To Home and Vannakam Jagatpura. This narrative-driven approach resonated deeply with the audience, fostering a connection that went beyond a mere transaction.
Results, Dosaka:
The impact was nothing short of phenomenal. Dosaka witnessed a surge in footfall, brand mentions skyrocketed, and social media engagement went through the roof. The carefully crafted storytelling approach not only captured attention but also left a lasting impression on the subconscious of the audience.
Conclusion:
In conclusion, Dosaka’s South To Home & Vannakam Jagatpura campaigns exemplify the transformative potential of growth marketing, influencer marketing, and social media marketing. By harnessing the power of storytelling and strategically engaging influencers, Dosaka not only launched successful outlets but also ingrained itself in the hearts and minds of its audience, setting the stage for sustained growth in the competitive culinary landscape.
In the dynamic landscape of coworking spaces, Creware Coworks emerged as a disruptor, seeking to redefine collaborative work environments. As their growth marketing and social media marketing partner, our firm embarked on a transformative journey, catalyzing their success with a multi-faceted approach.
Leads Surge:
Over the span of six months, our team orchestrated a remarkable upswing in Creware Coworks’ lead generation. Leveraging targeted digital campaigns, we not only attracted a staggering 400+ leads and queries but also orchestrated the conversion of 100+ of these potential clients into loyal customers. This surge in leads and conversions not only boosted their membership but also solidified their market presence.
Compelling Content Storytelling:
Understanding the pivotal role of content in today’s digital age, our team curated and executed a highly effective content marketing strategy for Creware Coworks. By consistently delivering engaging and relevant content across various platforms, we created a sense of community and brand loyalty. This constant content storytelling not only positioned Creware Coworks as an industry thought leader but also nurtured meaningful relationships with their audience, leading to sustained interest and conversion.
Successful Space Launches:
Our collaboration extended beyond digital realms to on-the-ground support for Creware Coworks. With an innovative and detailed launch strategy, we facilitated the successful establishment of two new coworking spaces. From creating buzz-worthy pre-launch campaigns to executing strategic post-launch engagement, our team ensured a seamless transition from anticipation to active occupancy. These launches not only expanded Creware Coworks’ footprint but also solidified its reputation as a go-to destination for collaborative workspaces.
Conclusion
In conclusion, our growth marketing and social media marketing initiatives played a pivotal role in propelling Creware Coworks to new heights. By generating a substantial influx of leads, weaving compelling content narratives, and orchestrating successful space launches, we not only met but exceeded the client’s expectations. As Creware Coworks continues to thrive, our partnership stands as a testament to the power of strategic marketing in shaping the success story of a dynamic business in a competitive market.
Kullad is a leading Chai Cafe in Jaipur. It is a brand that shared Your Next Filter’s love for Chai and Stories in Jaipur. We collaborated with the brand to spread its beautiful message. It is known to serve love and emotions with chai and snacks. It is not just Jaipur’s favourite Chai brand due to its 24/7 availability but also because of the delicious food it serves. Your Next Filter chooses to partner with brands that share our vision. Kullad was the perfect fit. We curated some beautiful campaigns around the theme of the brand.
Journey Of a Kullad
Journey of a Kullad was a brand campaign that produced results online as well as on site. Here, we created a comic strip. We treated a chai cup [ Kullad] as a tourist visiting Jaipur. We showed it searching for good chai everywhere. A photoshoot with a Kullad was the key. The strip depicted the entire journey of its arrival to the destination which was an outlet of the brand. We started from Jaipur International Airport, went to all the tourist spaces including the competitor’s stores, and an internal storyline of Kullad finding love to share chai at Kullad’s outlet. This comic strip is present in each offline store along with on the brand’s social media accounts.
Journey of a Kullahad
Sharing love for chai and stories in Jaipur through Indie music night with Chai in collaboration with Baithak Commune.
Sharing Love For Chai and Stories in Jaipur, Kullad on Your Next Filter’s suggestion decided to host an indie music night with chai in collaboration with an Indie Artist Community. Similarly, Baithak Commune happily agreed to partner with the brand. This event happened at the launch of one of Kullahad’s outlets. Because of this launch campaign, the brand gained more popularity, Along with serving free chai to 250+ who attended the event we gave Kullad planters top people in the audience.
Vaishali Nagar launch
Results of the Campaigns
This collaboration has been a successful one for both Kullad as well as YNF. Besides being the server of the best chai in Jaipur, Kullad became one of the best hangout spots too. The results were fabulous, customers were vested in visiting the stores because of the comic strip. When the grand musical launch happened the brand got the opportunity to serve a huge no of people. Eventually with 250+ cups of chai served and the comic strip installed the brand gained popularity in the city.
Food is an integral part of Indian Culture; every town has its own. All four directions have different dishes representing their cultural heritage. As much as Indians love the food of their region, they love accepting food from other regions as well. Jaipur, the capital of Rajasthan is located in the northwestern part of the country. People here love their local cuisine but also show true appreciation towards the food of different regions such as Northern India, Northeastern India and Central India. There’s one region whose food has a soft corner in almost every household. It is South Indian Cuisine. When Your Next Filter got the opportunity to help the brand that serves The Best South Indian In Jaipur, we did not shy away.
Best South Indian In Jaipur
Dosaka, The Best South Indian In Jaipur.
Dosaka as a South Indian Brand has been serving the folks of Jaipur for a few years now. Along with the intention of making Delicious, Affordable and Family Friendly Dosaka believes in maintaining the food’s authenticity as well as innovating as it goes on. The brand serves numerous kinds of Dosas. When the brand was opening multiple stores at multiple locations in Jaipur, YNF handled the launch campaign of one of those.
Vaishali Nagar Finally Has A Place For Casual Dining
Vaishali Nagar Finally has a place for Casual Dining.
Vaishali Nagar as an area had no place for casual dining. Dosaka was the first of its kind. We based the campaign on two key points.
Vaishali Nagar finally having a place for Casual Dining.
The brand’s strength, it’s food.
The influencer meets held here did wonders for the brand. This 45+ days-long campaign did wonders for the brand.
Results Of The Campaign
Results Of the Campaign
When the store opened in Vaishali Nagar, the brand already had one store. Altogether, our campaign generated over a million impressions. The sales went up by a significant amount. The old store’s sales doubled. Launch campaign made this brand what it is today.
