In the bustling world of frozen desserts, My Froyoland, a chain facing sales challenges due to its slightly concealed location, sought YNF’S expertise to rejuvenate its business. The challenge was clear: a hidden gem struggling to attract foot traffic.
Our Approach
To overcome this hurdle, our team devised a multi-faceted strategy that revolved around showcasing the unique charm of My Froyoland’s location. We recognized the potential of leveraging the power of storytelling through social media platforms. Through visually engaging content and narratives, we highlighted the cozy and inviting atmosphere of the store, transforming its hidden location into an interiguing feature.
Results
Within the initial 60 days of implementing our strategy, the results spoke for themselves – My Froyoland witnessed a remarkable doubling of sales. By effectively conveying the store’s story, we not only captured the attention of local residents but also attracted customers from neighboring areas intrigued by the tale of this hidden gem.
Further marketing Shenanigans.
To further escalate the growth trajectory, we launched a targeted campaign featuring a limited-time “Buy One Get One Free” offer. The irresistible promotion created a buzz within the community and incentivized customers to make repeat visits, bringing friends and family along to experience the delicious offerings at My Froyoland. This campaign not only boosted sales but also solidified My Froyoland’s position as a go-to destination for frozen delights.
Conclusion
Notably, our approach did not rely on influencer marketing this time, proving that strategic storytelling and promotions can yield substantial results even in locations where influencers may not be readily available. This case study demonstrates the potency of understanding a brand’s unique challenges, tailoring a creative strategy, and executing it seamlessly to achieve tangible, rapid results. My Froyoland’s success story serves as a proof to the effectiveness of our seamless marketing approach in transforming hidden gems into thriving businesses.
Subrosa, the trendsetting beer cafe in town, has not just redefined the concept of a hangout spot but has become a cultural phenomenon. Known for its laid-back vibe, unique ambiance, and visionary approach, Subrosa has emerged as the go-to place for the younger generation seeking a chilled-out time with friends and tap beer.
Challenge:
Our task was to elevate Subrosa’s brand presence, specifically targeting the Gen Z demographic, through a creative and engaging event that would resonate with their audience.
Solution: Creators Meetup – Be Silly at Subrosa
We conceptualized and executed a one-of-a-kind event – a “Creators Meetup” with the tagline “Be Silly at Subrosa.” This invite-only gathering was designed to bring together a curated mix of Gen Z socialites, content creators, influencers, and notable personalities from schools, colleges, and online platforms.
Strategic Approach:
Understanding the importance of influencer marketing, we carefully selected and invited a diverse group of creators and individuals known for their influence in both online and offline circles. Leveraging the power of exclusivity, the event became highly anticipated, generating buzz among the target audience.
Execution:
The invite-only strategy ensured that only relevant Gen Z influencers and personalities attended, creating an atmosphere of exclusivity. The event not featured interactive sessions but also had live performances and of course the signature Subrosa tap beer experience. We encouraged the attendees to capture and share their experiences on social media using a branded hashtags, amplifying the event’s reach.
Results:
The Creators Meetup at Subrosa exceeded expectations, generating a significant social media buzz. The hashtag trended among the target audience, leading to increased footfall and online engagement. Subrosa’s social media following saw a substantial boost, solidifying its status as the coolest beer cafe in town.
Conclusion:
By seamlessly blending influencer marketing, social media engagement, and a unique event concept, we successfully positioned Subrosa as a cultural hub for the Gen Z demographic. The “Be Silly at Subrosa” campaign not only strengthened brand loyalty but also contributed to the organic growth of Subrosa’s online presence, making it a memorable success in the realm of growth, influencer, and social media marketing.
In the fast-paced realm of marketing , Dosaka, a leading south indian brand in jaipur’s casual dining landscape, embarked on an innovative journey with us to launch their new outlets, . This case study delves into the strategies, execution, and results of two dynamic campaigns that leveraged the power of storytelling and influencer marketing to reach unprecedented heights.
Dosaka’s objective was clear – establish a strong presence for their new outlets. For our campaigns South To Home and Vannakam Jagatpura, we had a tight timeframe of 30 to 45 days. To achieve this, we engaged 50-60 influencers with follower counts ranging from 1 million to 2 million+, ensuring a broad and diverse reach.
Influencer Inclusion:
Our carefully designed selection process identified influencers whose content aligned seamlessly with Dosaka’s brand identity. These influencers became the storytellers, seamlessly integrating Dosaka into their narratives. By tapping into the social influence of these individuals, Dosaka successfully infiltrated the subconscious of a vast audience.
Storytelling Magic, Dosaka X Ynf :
The campaigns were not just about showcasing the food of Dosaka; they were immersive storytelling experiences. Each influencer was tasked with creating content that went beyond the plate, delving into the rich narratives behind South To Home and Vannakam Jagatpura. This narrative-driven approach resonated deeply with the audience, fostering a connection that went beyond a mere transaction.
Results, Dosaka:
The impact was nothing short of phenomenal. Dosaka witnessed a surge in footfall, brand mentions skyrocketed, and social media engagement went through the roof. The carefully crafted storytelling approach not only captured attention but also left a lasting impression on the subconscious of the audience.
Conclusion:
In conclusion, Dosaka’s South To Home & Vannakam Jagatpura campaigns exemplify the transformative potential of growth marketing, influencer marketing, and social media marketing. By harnessing the power of storytelling and strategically engaging influencers, Dosaka not only launched successful outlets but also ingrained itself in the hearts and minds of its audience, setting the stage for sustained growth in the competitive culinary landscape.
Do you remember the time when we started seeing the actor’s faces all over marketing channels? FYI, times have changed and these marketing tactics have a name now.
Have you heard about influencer marketing? You must have! Influencer marketing is all over the news recently. It has gained significant traction from the marketers and the audience. Now influencer marketing is not just limited to actors or well-known figures. Besides, there are influencers who are promoting brands through influencer marketing.
So, now you must be wondering what influencer marketing actually is? Jaipur’s best influencer marketing firm is going to help you. Also, are you a brand based in Chandigarh? Are you also wanting to utilize the power of influencer marketing? Good news is, YNF, the best influencer marketing firm from Jaipur is now in Chandigarh. Moreover, YNF can help you power your brand image. So, why wait when we can build something great for your brand together?
Influencer Marketing 101 by YNF
What is influencer marketing? Considering the hype, we must understand what it actually is. Influencer marketing is a kind of online marketing campaign. Here, promotions are done by an online personalities. They are usually paid or are offered free products or services. However, the payment usually depends upon following of the influencer.
According to us, influencer marketing has great potential. This kind of marketing is not limited to a certain kind of influencer. There are way too many options and multiple boxes to check for the right one. Furthermore, influencer marketing is a two-way road. Influencer marketing is equally beneficial to the brands as well as the influencers. For one thing, brands get exposure to their targeted audience. And the influencers get paid quite well for the promotions they do.
In YNF’s opinion, brands today should utilize the power of influencer marketing. It can easily draw a lot of attention to brands. Also, it is a great way to reach the targeted audience effectively. Moreover, utilizing this power of influencers can take brands a long way.
Why Influencer Marketing in Chandigarh? What Are The Benefits?
Why Influencer Marketing in Chandigarh.
Let’s be honest here! We are living in a word-of-mouth marketing era. Whatever our favorites’ recommend, we buy that. The biggest of brands are using this tool to blow up their sales. And, most importantly, it’s working like magic. So, Chandigarh peeps, if you are wondering about why you should use the power of influencer marketing, here is your answer. YNF explains all the benefits of influencer marketing in Chandigarh.
A Magic Potion to Create Brand Awareness: Influencer Marketing 101.
Influencers have a thousands of followers. And with by using influencer marketing in Chandigarh, you can have them in your corner. An influencer can help you reach your target audience. You can reach a ton of people. This is a great marketing tool to enhance your brand awareness.
Build Greater Credibility and Trust.
Influencers know what they are doing. Their audience trusts them. Moreover, their audience is act upon their recommendations. This way your brand gets to tap into a huge market. Your product gets becomes gains credibility through this.
Enhances Brand’s Content Strategy
YNF believes that sometimes influencer marketing is the answer. Brands can sometimes fall off rack. They might start losing followers and credibility. At the moment, influencer marketing can be a big savior. Influencers can produce relevant and engaging content that can help brands replenish their content strategy.
Boosts SEO and ROI Significantly.
Influencer marketing directly is linked to the performance of brands. Moreover, Influencer marketing improves brand visibility and interactions that brings new traction on the website. When we talk of SEO , it is all linked to traction on the website. This is how it improves SEO. Along with it, influencer marketing has way better ROI than any other marketing channel.
Drive Purchase Decision For the Best: Influencer Marketing 101
Again, the magic is, the audience believes in the influencers. When their favorite influencers recommend something, they trust it. We strongly believe that influencer marketing is a great tool to drive purchase decisions positively.
Significantly Cost Effective
In comparison to other forms of marketing, influencer marketing is way more cost-effective. Brands get to target an audience and select influencers suitable for their brand image. Also, brands can efficiently compete with an optimized strategy. The cost of influencer marketing largely depends on the following and demands of the influencer. Which makes it a really cost effective.
Saves Brand’s Time and Resources
Influencer marketing is a great way for brands to save their time. Brands can get themselves prompted through popular figures on multiple platforms efficiently and strategically. Creating ad campaigns takes up a lot of time. However, brands can outsource everything and save their time and resources through influencer marketing.
Influencer Marketing Chandigarh with YNF, Jaipur’s Best Influencer Marketing Firm
Jaipur best Influencer Marketing firm is now in Chandigarh
We all know, how influencer marketing in Chandigarh is on the rise. And we need to understand that this technique is not going to stop working anytime soon. Influencer marketing will accelerate your growth. So, it’s high time that businesses start recognizing its benefits. Influencer marketing in Chandigarh can help brands level up their marketing game.
To your relief, Jaipur’s best influencer marketing firm has now set its foot in Chandigarh. Your Next Filter can help brands thrive and make the best out of influencer marketing Chandigarh. With our little help, your brand can reach the skies. So, if you are willing to employ the magic of influencer marketing, YNF is here for you!
Influencer Marketing, a term that a lot of business professionals are just getting familiar with. If, you’re a business owner in need to grow your business. Everyone around you is probably suggesting you to employ Influencer Marketing. You’re probably getting confused too as you don’t know what it is and you do not know how to go about it. Here, Let us, Your Next Filter, the first Influencer Marketing Agency in Rajasthan guide you through what it is, how should you go about it, and why choose us.
What is Influencer Marketing?
Before understanding what is Influencer Marketing, we need to be aware of who is an influencer.
Individuals who are well-known when it comes to the digital world and has a good amount of following. Certainly, these people have an impact on their followers. Such people are Influencers.
Employing influencers for Marketing purposes is Influencer Marketing.
How can Influencer Marketing Help your business?
As a matter of fact, we can list multiple reasons for you to employ Influencer Marketing.
Here are a few:-
Influencers have a huge control over the mindsets of young individuals, whatever they do, youth follows.
Influencers actually are royalty on social media and what they propagate is treated exactly like royal order.
As a business, it provides you access to a massive amount of audience.
This can shift the narrative of your business story and you’ll be able to establish trust in your brand through influencer marketing.
Now, that you know why should you employ Influencer Marketing, it can be hard for you to reach out to the royalty, we meant influencers. That is where you need us, a skilled Influencer Marketing Agency.
Why Choose Your Next Filter, The First Influencer Marketing Agency In Rajasthan?
When it comes to choosing an agency for your Influencer Marketing needs, there are a few things to keep in mind.
Here’s why you should choose Your Next Filter over everyone else.
The First Influencer Marketing Agency In Rajasthan.
Because we were the first agency to bring the concept to Rajasthan we always have the advantage. We not only offer our expertise but our experience too. The first-ever Influencer campaign conducted was by us for The Belgian Waffle Co’s launch in Jaipur, Rajasthan.
Strong and Reliable Influencer Network.
With our years of expertise and experience, we have been able to build an Influencer Network of over 10,000+ Influencers who are scattered all over India. These Influencers have followers in millions. This made us not only capable of catering to businesses in Rajasthan but also nationwide.
Business Understanding and Brand Building.
We at Your Next Filter always claim that we are a team of storytellers. We believe in understanding your brand story and building upon that. Because we are efficient in personalizing your brand’s marketing strategy. We are also capable of producing maximum results with minimum resources.
Understanding Brand’s and Influencer’s audience
For an influencer marketing campaign to do well, it is significant that you choose the right agency with proven efficiency and knowledge. To match the right kind of influencer with the brand. You need to understand the brand’s and the Influencer’s Audience. Your Next Filter has done that over and over
Psychological Understanding of Audience, Influencer, and Brand Owners.
We understand the psychology of consumers, providers, and influencers. Our strategy is to device a plan that is beneficial for everyone involved. We make the brands reachable to the masses through our Influencer Marketing Techniques.
Proven Experience Over The Years.
As a matter of fact, Your Next Filter has pulled over 100+ successful Influencer marketing campaigns till date and managed 2.5 million+ influencers.
We have worked with multiple massive brands. Here’s a list
Rajasthan Royals
The Belgian Waffle CO.
The Leela Palace
Dr. Blal Institutes etc.
Conclusion
We truly believe that it is right for us to say that we have a strong foundation when it comes to Influencer Marketing. After multiple successful campaigns and creative ideas greatly executed, we are at a position that is prominent and influential. Now, it’s upto you when are you contacting us.
Meta’s new app threads went live on the 6th July 2023 and the internet is going absolutely wild about it. It is believed that the app was created to replace Twitter. With Musk v/s Zuckerberg continuously appearing in the headlines, it was obvious that Meta would do something like this to replace Twitter. To know more about the app click here.
With all kinds of people Joining Threads through their Instagram accounts, many interesting movements have been spotted on the launch day of the app.
Here is Your Next Filter’s pick of the 10 most interesting activities/ movements happening on Threads.
Mark Zuckerberg’s strategy for the app
Starting with Mr. Zuckerberg Himself and his staff at Meta. Mark Zuckerberg the owner of Meta had shared early access to the app with his employees and a few celebrities like Shakira, Gordon Ramsay etc. Screenshots surfacing around the same made people immensely curious. As a result, there have been millions of sign-ups through Instagram on the app.
Zuckerberg’s tweet for the first time in 11 years after threads going live is an interesting tactic to bring traction towards threads more.
All the Meta employees and official accounts of Meta’s other apps like Instagram on threads itself are promoting the app’s use fiercely.
Print Media On Social Media
We spotted media houses like Vogue taking the lead on the app. British Vogue repeatedly talked of London fashion week. Vogue India did not stay much behind. There were regular continuous posts promoting various Vogue Articles. And Forbes will never stay behind when it comes to promoting themselves
If Magazines are doing their all to stay in the highlight, how could news houses stay behind? Multiple News houses like NDTV have established their accounts on threads
OTT platforms On Threads.
Social Media Being the biggest and most effective tool in Marketing right now, OTT platforms are optimally using it. Similarly, the appearance of the threads app made us witness some quirky posts and Bios on the accounts of Netflix and Amazon Prime Video.
All Hail Queen Oprah.
Where Oprah Goes the World Follows. Oprah’s Multiple accounts were spotted on the app. Here’s a glimpse of her 1st Post.
Poets Spreading Their Magic.
A personal favourite was watching Multiple Poets getting beautiful reactions from their audiences. Simultaneously, it was equally amazing to witness people establishing reading and appreciating communities. Here are a few examples like Blake Auden and William Bortz.
Authors leading the way.
On a platform that focuses more on written content than visual, others can not stay behind. This platform does not only have sign-ups from American Authors but also Indian Authors Like Devdutt Pattnaik and Chetan Bhagat.
Will Indian Cricketers ever stay behind?
Whether it comes to life, cricket, or social media Indian Crickteres never stay. Here are some profiles and posts from Indian Cricketers on the app.
Beauty Brands Making A Mark.
When we talk about Social Media Marketing, beauty brands never stay behind. Huda Beauty, Fae Beauty, and our favourite Rihanna’s Fenty Beauty all have established accounts on the app.
An App like Twitter and No Diljit Dosanjh, Not possible?
Diljit Dosanjh was one of the first people to sign up on the app. His First post as always was very-much in his signature style. Because it said ‘ landing on threads’ , we all could hear him saying it. All my fellow Diljit fans, when are you landing on threads?
Social Media Agencies
Lastly, talking about Social Media Agencies. It would be unfair if we did not talk about our own community on a community platform. Because agencies are posting and trying to figure out the algorithm, it’ll be interesting to see where it goes for us and you all too. Till then, let’s keep trying and building and telling Stories. Because we at YNF believe all brands are nothing but stories.
