Kullad is a leading Chai Cafe in Jaipur. It is a brand that shared Your Next Filter’s love for Chai and Stories in Jaipur. We collaborated with the brand to spread its beautiful message. It is known to serve love and emotions with chai and snacks. It is not just Jaipur’s favourite Chai brand due to its 24/7 availability but also because of the delicious food it serves. Your Next Filter chooses to partner with brands that share our vision. Kullad was the perfect fit. We curated some beautiful campaigns around the theme of the brand.
Journey Of a Kullad
Journey of a Kullad was a brand campaign that produced results online as well as on site. Here, we created a comic strip. We treated a chai cup [ Kullad] as a tourist visiting Jaipur. We showed it searching for good chai everywhere. A photoshoot with a Kullad was the key. The strip depicted the entire journey of its arrival to the destination which was an outlet of the brand. We started from Jaipur International Airport, went to all the tourist spaces including the competitor’s stores, and an internal storyline of Kullad finding love to share chai at Kullad’s outlet. This comic strip is present in each offline store along with on the brand’s social media accounts.
Journey of a Kullahad
Sharing love for chai and stories in Jaipur through Indie music night with Chai in collaboration with Baithak Commune.
Sharing Love For Chai and Stories in Jaipur, Kullad on Your Next Filter’s suggestion decided to host an indie music night with chai in collaboration with an Indie Artist Community. Similarly, Baithak Commune happily agreed to partner with the brand. This event happened at the launch of one of Kullahad’s outlets. Because of this launch campaign, the brand gained more popularity, Along with serving free chai to 250+ who attended the event we gave Kullad planters top people in the audience.
Vaishali Nagar launch
Results of the Campaigns
This collaboration has been a successful one for both Kullad as well as YNF. Besides being the server of the best chai in Jaipur, Kullad became one of the best hangout spots too. The results were fabulous, customers were vested in visiting the stores because of the comic strip. When the grand musical launch happened the brand got the opportunity to serve a huge no of people. Eventually with 250+ cups of chai served and the comic strip installed the brand gained popularity in the city.
Your next Filter as a marketing company is not only famous for making the brands popular in the area but localizing the brand too. We are all about bringing the best to the people of the particular area. Whether it has been The Belgian Waffle Co. or Baozi Momos we have helped the brands be a better fit for the traditional streets of Jaipur. With the help of our specialized techniques of growth marketing and influencer marketing, numerous people in Jaipur have pledged their undying loyalty to these brands. Baozi Momos Launch has been a one-of-a-kind campaign done by us.
What is Baozi Momos?
Baozi Momos is a brand that had its onset in Delhi. It has over 30+ outlets in Delhi Itself. Baozi momos serve multiple kinds of momos. The people of Delhi possess undying love for these momos. Now Baozi has become a household name in Delhi as well as Jaipur. Because of YNF’s association with Baozi Momos Jaipur, the brand today is where you can find the best momos in Jaipur.
Delhi’s Favourite Momos Coming to Jaipur: Baozi Momos Launch
When Baozi Momos launched their first outlet in Jaipur Your Next Filter acted as their closest ally. They serve the best momos in Jaipur today. All the locals seem to agree to this today. This always was not the case. Your Next Filter not only made it easier for Baozi to adapt to the Jaipur food market but made Jaipur people go gaga over the brand’s food.
Our Influencer Marketing Campaigns were a little different this time. We did not just influencers to Baozi’s Jaipur store. This actually had become very generic for us. We instead took the influencers and food bloggers to Baozi’s Momo factory in Delhi pre-Jaipur Launch. The focus was on these words this time ‘ Delhi’s Favourite Momos Coming to Jaipur’
Delhi’s Favourite Momos Coming to Jaipur
The Power of Illustrative Storytelling: #Fomomoing
Your Next Filter always claims that we are not just marketers but a team of storytellers. How could we not use our strength here? To make our brand reach the audiences we created a comic strip using Rajasthan’s love of The Royals. Doing a photoshoot around the old Jaipur city for the same was fruitful as well as fun. We connected the story to momos and royals. We also ran ads on the same. Influencers shared this on their profiles. This was one reason that the campaign produced the amazing results it did.
#Fomomoing was the key hashtag of this story as well as this part of the campaign.
The Power of Illustrative Storytelling Baozi x YNF
Results of the campaign. : Baozi Momos Launch
The results of the entire launch campaign were fantastic. While the campaign went on, as a result, the store got sold out straight for 2 days in a row. Eventually, we were able to surpass the brand’s expectations Baozi Momos today is one of the most popular eating spots in Jaipur.
