In the fast-paced realm of marketing , Dosaka, a leading south indian brand in jaipur’s casual dining landscape, embarked on an innovative journey with us to launch their new outlets, . This case study delves into the strategies, execution, and results of two dynamic campaigns that leveraged the power of storytelling and influencer marketing to reach unprecedented heights.
Dosaka’s objective was clear – establish a strong presence for their new outlets. For our campaigns South To Home and Vannakam Jagatpura, we had a tight timeframe of 30 to 45 days. To achieve this, we engaged 50-60 influencers with follower counts ranging from 1 million to 2 million+, ensuring a broad and diverse reach.
Influencer Inclusion:
Our carefully designed selection process identified influencers whose content aligned seamlessly with Dosaka’s brand identity. These influencers became the storytellers, seamlessly integrating Dosaka into their narratives. By tapping into the social influence of these individuals, Dosaka successfully infiltrated the subconscious of a vast audience.
Storytelling Magic, Dosaka X Ynf :
The campaigns were not just about showcasing the food of Dosaka; they were immersive storytelling experiences. Each influencer was tasked with creating content that went beyond the plate, delving into the rich narratives behind South To Home and Vannakam Jagatpura. This narrative-driven approach resonated deeply with the audience, fostering a connection that went beyond a mere transaction.
Results, Dosaka:
The impact was nothing short of phenomenal. Dosaka witnessed a surge in footfall, brand mentions skyrocketed, and social media engagement went through the roof. The carefully crafted storytelling approach not only captured attention but also left a lasting impression on the subconscious of the audience.
Conclusion:
In conclusion, Dosaka’s South To Home & Vannakam Jagatpura campaigns exemplify the transformative potential of growth marketing, influencer marketing, and social media marketing. By harnessing the power of storytelling and strategically engaging influencers, Dosaka not only launched successful outlets but also ingrained itself in the hearts and minds of its audience, setting the stage for sustained growth in the competitive culinary landscape.
In the dynamic landscape of coworking spaces, Creware Coworks emerged as a disruptor, seeking to redefine collaborative work environments. As their growth marketing and social media marketing partner, our firm embarked on a transformative journey, catalyzing their success with a multi-faceted approach.
Leads Surge:
Over the span of six months, our team orchestrated a remarkable upswing in Creware Coworks’ lead generation. Leveraging targeted digital campaigns, we not only attracted a staggering 400+ leads and queries but also orchestrated the conversion of 100+ of these potential clients into loyal customers. This surge in leads and conversions not only boosted their membership but also solidified their market presence.
Compelling Content Storytelling:
Understanding the pivotal role of content in today’s digital age, our team curated and executed a highly effective content marketing strategy for Creware Coworks. By consistently delivering engaging and relevant content across various platforms, we created a sense of community and brand loyalty. This constant content storytelling not only positioned Creware Coworks as an industry thought leader but also nurtured meaningful relationships with their audience, leading to sustained interest and conversion.
Successful Space Launches:
Our collaboration extended beyond digital realms to on-the-ground support for Creware Coworks. With an innovative and detailed launch strategy, we facilitated the successful establishment of two new coworking spaces. From creating buzz-worthy pre-launch campaigns to executing strategic post-launch engagement, our team ensured a seamless transition from anticipation to active occupancy. These launches not only expanded Creware Coworks’ footprint but also solidified its reputation as a go-to destination for collaborative workspaces.
Conclusion
In conclusion, our growth marketing and social media marketing initiatives played a pivotal role in propelling Creware Coworks to new heights. By generating a substantial influx of leads, weaving compelling content narratives, and orchestrating successful space launches, we not only met but exceeded the client’s expectations. As Creware Coworks continues to thrive, our partnership stands as a testament to the power of strategic marketing in shaping the success story of a dynamic business in a competitive market.
Kullad is a leading Chai Cafe in Jaipur. It is a brand that shared Your Next Filter’s love for Chai and Stories in Jaipur. We collaborated with the brand to spread its beautiful message. It is known to serve love and emotions with chai and snacks. It is not just Jaipur’s favourite Chai brand due to its 24/7 availability but also because of the delicious food it serves. Your Next Filter chooses to partner with brands that share our vision. Kullad was the perfect fit. We curated some beautiful campaigns around the theme of the brand.
Journey Of a Kullad
Journey of a Kullad was a brand campaign that produced results online as well as on site. Here, we created a comic strip. We treated a chai cup [ Kullad] as a tourist visiting Jaipur. We showed it searching for good chai everywhere. A photoshoot with a Kullad was the key. The strip depicted the entire journey of its arrival to the destination which was an outlet of the brand. We started from Jaipur International Airport, went to all the tourist spaces including the competitor’s stores, and an internal storyline of Kullad finding love to share chai at Kullad’s outlet. This comic strip is present in each offline store along with on the brand’s social media accounts.
Journey of a Kullahad
Sharing love for chai and stories in Jaipur through Indie music night with Chai in collaboration with Baithak Commune.
Sharing Love For Chai and Stories in Jaipur, Kullad on Your Next Filter’s suggestion decided to host an indie music night with chai in collaboration with an Indie Artist Community. Similarly, Baithak Commune happily agreed to partner with the brand. This event happened at the launch of one of Kullahad’s outlets. Because of this launch campaign, the brand gained more popularity, Along with serving free chai to 250+ who attended the event we gave Kullad planters top people in the audience.
Vaishali Nagar launch
Results of the Campaigns
This collaboration has been a successful one for both Kullad as well as YNF. Besides being the server of the best chai in Jaipur, Kullad became one of the best hangout spots too. The results were fabulous, customers were vested in visiting the stores because of the comic strip. When the grand musical launch happened the brand got the opportunity to serve a huge no of people. Eventually with 250+ cups of chai served and the comic strip installed the brand gained popularity in the city.
Your next Filter as a marketing company is not only famous for making the brands popular in the area but localizing the brand too. We are all about bringing the best to the people of the particular area. Whether it has been The Belgian Waffle Co. or Baozi Momos we have helped the brands be a better fit for the traditional streets of Jaipur. With the help of our specialized techniques of growth marketing and influencer marketing, numerous people in Jaipur have pledged their undying loyalty to these brands. Baozi Momos Launch has been a one-of-a-kind campaign done by us.
What is Baozi Momos?
Baozi Momos is a brand that had its onset in Delhi. It has over 30+ outlets in Delhi Itself. Baozi momos serve multiple kinds of momos. The people of Delhi possess undying love for these momos. Now Baozi has become a household name in Delhi as well as Jaipur. Because of YNF’s association with Baozi Momos Jaipur, the brand today is where you can find the best momos in Jaipur.
Delhi’s Favourite Momos Coming to Jaipur: Baozi Momos Launch
When Baozi Momos launched their first outlet in Jaipur Your Next Filter acted as their closest ally. They serve the best momos in Jaipur today. All the locals seem to agree to this today. This always was not the case. Your Next Filter not only made it easier for Baozi to adapt to the Jaipur food market but made Jaipur people go gaga over the brand’s food.
Our Influencer Marketing Campaigns were a little different this time. We did not just influencers to Baozi’s Jaipur store. This actually had become very generic for us. We instead took the influencers and food bloggers to Baozi’s Momo factory in Delhi pre-Jaipur Launch. The focus was on these words this time ‘ Delhi’s Favourite Momos Coming to Jaipur’
Delhi’s Favourite Momos Coming to Jaipur
The Power of Illustrative Storytelling: #Fomomoing
Your Next Filter always claims that we are not just marketers but a team of storytellers. How could we not use our strength here? To make our brand reach the audiences we created a comic strip using Rajasthan’s love of The Royals. Doing a photoshoot around the old Jaipur city for the same was fruitful as well as fun. We connected the story to momos and royals. We also ran ads on the same. Influencers shared this on their profiles. This was one reason that the campaign produced the amazing results it did.
#Fomomoing was the key hashtag of this story as well as this part of the campaign.
The Power of Illustrative Storytelling Baozi x YNF
Results of the campaign. : Baozi Momos Launch
The results of the entire launch campaign were fantastic. While the campaign went on, as a result, the store got sold out straight for 2 days in a row. Eventually, we were able to surpass the brand’s expectations Baozi Momos today is one of the most popular eating spots in Jaipur.
