Kullad is a leading Chai Cafe in Jaipur. It is a brand that shared Your Next Filter’s love for Chai and Stories in Jaipur. We collaborated with the brand to spread its beautiful message. It is known to serve love and emotions with chai and snacks. It is not just Jaipur’s favourite Chai brand due to its 24/7 availability but also because of the delicious food it serves. Your Next Filter chooses to partner with brands that share our vision. Kullad was the perfect fit. We curated some beautiful campaigns around the theme of the brand.
Journey Of a Kullad
Journey of a Kullad was a brand campaign that produced results online as well as on site. Here, we created a comic strip. We treated a chai cup [ Kullad] as a tourist visiting Jaipur. We showed it searching for good chai everywhere. A photoshoot with a Kullad was the key. The strip depicted the entire journey of its arrival to the destination which was an outlet of the brand. We started from Jaipur International Airport, went to all the tourist spaces including the competitor’s stores, and an internal storyline of Kullad finding love to share chai at Kullad’s outlet. This comic strip is present in each offline store along with on the brand’s social media accounts.
Journey of a Kullahad
Sharing love for chai and stories in Jaipur through Indie music night with Chai in collaboration with Baithak Commune.
Sharing Love For Chai and Stories in Jaipur, Kullad on Your Next Filter’s suggestion decided to host an indie music night with chai in collaboration with an Indie Artist Community. Similarly, Baithak Commune happily agreed to partner with the brand. This event happened at the launch of one of Kullahad’s outlets. Because of this launch campaign, the brand gained more popularity, Along with serving free chai to 250+ who attended the event we gave Kullad planters top people in the audience.
Vaishali Nagar launch
Results of the Campaigns
This collaboration has been a successful one for both Kullad as well as YNF. Besides being the server of the best chai in Jaipur, Kullad became one of the best hangout spots too. The results were fabulous, customers were vested in visiting the stores because of the comic strip. When the grand musical launch happened the brand got the opportunity to serve a huge no of people. Eventually with 250+ cups of chai served and the comic strip installed the brand gained popularity in the city.
Food is an integral part of Indian Culture; every town has its own. All four directions have different dishes representing their cultural heritage. As much as Indians love the food of their region, they love accepting food from other regions as well. Jaipur, the capital of Rajasthan is located in the northwestern part of the country. People here love their local cuisine but also show true appreciation towards the food of different regions such as Northern India, Northeastern India and Central India. There’s one region whose food has a soft corner in almost every household. It is South Indian Cuisine. When Your Next Filter got the opportunity to help the brand that serves The Best South Indian In Jaipur, we did not shy away.
Best South Indian In Jaipur
Dosaka, The Best South Indian In Jaipur.
Dosaka as a South Indian Brand has been serving the folks of Jaipur for a few years now. Along with the intention of making Delicious, Affordable and Family Friendly Dosaka believes in maintaining the food’s authenticity as well as innovating as it goes on. The brand serves numerous kinds of Dosas. When the brand was opening multiple stores at multiple locations in Jaipur, YNF handled the launch campaign of one of those.
Vaishali Nagar Finally Has A Place For Casual Dining
Vaishali Nagar Finally has a place for Casual Dining.
Vaishali Nagar as an area had no place for casual dining. Dosaka was the first of its kind. We based the campaign on two key points.
Vaishali Nagar finally having a place for Casual Dining.
The brand’s strength, it’s food.
The influencer meets held here did wonders for the brand. This 45+ days-long campaign did wonders for the brand.
Results Of The Campaign
Results Of the Campaign
When the store opened in Vaishali Nagar, the brand already had one store. Altogether, our campaign generated over a million impressions. The sales went up by a significant amount. The old store’s sales doubled. Launch campaign made this brand what it is today.
Your next Filter as a marketing company is not only famous for making the brands popular in the area but localizing the brand too. We are all about bringing the best to the people of the particular area. Whether it has been The Belgian Waffle Co. or Baozi Momos we have helped the brands be a better fit for the traditional streets of Jaipur. With the help of our specialized techniques of growth marketing and influencer marketing, numerous people in Jaipur have pledged their undying loyalty to these brands. Baozi Momos Launch has been a one-of-a-kind campaign done by us.
What is Baozi Momos?
Baozi Momos is a brand that had its onset in Delhi. It has over 30+ outlets in Delhi Itself. Baozi momos serve multiple kinds of momos. The people of Delhi possess undying love for these momos. Now Baozi has become a household name in Delhi as well as Jaipur. Because of YNF’s association with Baozi Momos Jaipur, the brand today is where you can find the best momos in Jaipur.
Delhi’s Favourite Momos Coming to Jaipur: Baozi Momos Launch
When Baozi Momos launched their first outlet in Jaipur Your Next Filter acted as their closest ally. They serve the best momos in Jaipur today. All the locals seem to agree to this today. This always was not the case. Your Next Filter not only made it easier for Baozi to adapt to the Jaipur food market but made Jaipur people go gaga over the brand’s food.
Our Influencer Marketing Campaigns were a little different this time. We did not just influencers to Baozi’s Jaipur store. This actually had become very generic for us. We instead took the influencers and food bloggers to Baozi’s Momo factory in Delhi pre-Jaipur Launch. The focus was on these words this time ‘ Delhi’s Favourite Momos Coming to Jaipur’
Delhi’s Favourite Momos Coming to Jaipur
The Power of Illustrative Storytelling: #Fomomoing
Your Next Filter always claims that we are not just marketers but a team of storytellers. How could we not use our strength here? To make our brand reach the audiences we created a comic strip using Rajasthan’s love of The Royals. Doing a photoshoot around the old Jaipur city for the same was fruitful as well as fun. We connected the story to momos and royals. We also ran ads on the same. Influencers shared this on their profiles. This was one reason that the campaign produced the amazing results it did.
#Fomomoing was the key hashtag of this story as well as this part of the campaign.
The Power of Illustrative Storytelling Baozi x YNF
Results of the campaign. : Baozi Momos Launch
The results of the entire launch campaign were fantastic. While the campaign went on, as a result, the store got sold out straight for 2 days in a row. Eventually, we were able to surpass the brand’s expectations Baozi Momos today is one of the most popular eating spots in Jaipur.
International Father’s Day falls on the third Sunday of June and June 18, 2023, this year. Our fathers are the people who are supposed to be strong. They need to be appreciated too, they need to be reminded that their children not only acknowledge them and their contributions but celebrate them too. As, a marketing company we all are the medium through which working professionals can find ways to appreciate their fathers. Along with that, attach meaningful stories with the brands that we work with. Here are 5 best Father’s Day Marketing Campaign ideas to inspire you this Father’s Day.
Date With Your Dad
If you have a restaurant as your client, one campaign that can do wonderfully on Father’s Day is ‘Date with your Dad’. Essentially, it can be about taking the dads out on this occasion and spending some time with them. Going out and dining is one of the best ways to connect with your loved ones. You can base your campaign on this idea. You can provide discount codes to do that.
Date With Your Dad
Express your Feelings towards your Dad.: Best Father’s Day Marketing campaign ideas.
Eventually, all that we really possess is our emotions and when it comes to expressing them towards are parents especially fathers it becomes a little hard. When we talk about men expressing their emotions towards their dads that can be even more difficult. Tapping into that is a brilliant idea from a marketing point of you. As a brand or a marketing company building brands, you can ask the customers to express their feelings towards their fathers and record them or record their father’s reactions.
Express your emotions
Personalized Gift Boxes
When it comes to our fathers, all they really know is to just give. Such occasions like Father’s Day give us the chance to give back. This can prove to be an amazing opportunity for a brand that is into gifting. Prepare Father’s Day special gift boxes and people who wish to make an effort but don’t know how to could do that through your brand.
Personalized Gift Boxes
Social Media Contests [ reels featuring your dads]
Who doesn’t love telling their stories and making a reel with your dads and posting it using the personalized Father’s Day hashtag of your brand can bring lots of cross-promotions. Instagram reels are the quickest and most organic way to reach audiences then why not base your campaign on that?
Father’s Day reel contests
Visits to old age homes in association with your brand [ Catering to the needs of abandoned fathers]
Basing your campaign on the universal feeling of fatherhood can be very fruitful. Visiting and donating to an old age home in association with your brand can be a beautiful campaign with emotional touch and magical storytelling.
Visit to an old age home
Your Next Filter as a marketing company believes in promoting the idea of growing collectively and universally.
Your Next Filter has been the pioneer in the field of Influencer marketing when it comes to Jaipur. Belgian Waffle Co., a waffle chain that is loved worldwide had its first establishment in the pink city in 2018. YNF has been a trusted partner of Belgian Waffle Co. in Jaipur. The Jaipur market is tricky. Because there is a high chance for a brand not connecting to people even if it is Internationally acclaimed. Creating a buzz amongst the locals becomes a necessity. Y.N.F. was responsible for making that buzz for BWC’s coming to Jaipur.
BWC’S coming to Jaipur: Launch of Multiple Outlets.
Your Next Filter was the first company to conduct an influencer meet in Jaipur in 2018. It was for the launch of the Belgian Waffle’s First outlet. To make the brand relevant for a close-knit community that loves traditional sweets, we focused on one thing. It was coming of Bombay’s BWC’s coming to Jaipur. We subsequently focused on the kind of influencers we invited for the meet, it was the perfect mix of food bloggers, lifestyle bloggers and people of premium families of Jaipur. we were constantly pushing just one line which did wonders.
BWC X YNF
Bombay’s BWC’s coming to Jaipur, why haven’t you tried it yet?
We made sure everyone who visited the store for the First 90 Days posted a story. Not only did it leave a lasting impression but also in the first month only, the sales crossed 10,00,000+. The store was at World Trade Park.
Launch of C-Scheme Outlet.
Although the store at the mall was doing good, it was a kiosk and a full-fledged store was due. C-scheme as a locality holds a special place in the people’s hearts in Jaipur. For this launch, our tagline was based on people’s love of photos. It was
Have you got clicked at the most photogenic store in Jaipur?
Through this, BWC became a household name in Jaipur and brought multiple people to the store, just to click pictures there.
Eventually, the store became one of the loved places of Jaipur’s crowd.
Launch of multiple outlets
The April Fools Campaign.
In the April Fools campaign, we did make a good number of people aware of Belgian waffle co.’s existence in Jaipur. A simple creative with white background went viral. It had over 1800+ shares.
Because that creative offered a free waffle to everyone, the crowd went mad.
Although it was an April Fools joke, we were able to drive multiple people to the outlets.
Without any expenditure, the results were amazingly well.
April Fools Campaign
In conclusion, Your Next Filter has been a fantastic ally to BWC, when it comes to promotions in a close-knit community in Jaipur.
